Uff Da! Staying safe while being stylish

If there were a single phrase to describe 2020, it would be “Uff-da.”

If there were a single symbol of this year, it would be a face mask.

Hagar and Julie Ingebretsen summarize 2020 

Julie Steller, owner of Steller Handcrafted Goods, captures the current zeitgeist with a face mask that expresses what so many of us feel. She even coaxes a smile out of people when they see it – something that’s always a plus.

Julie successfully merged  popular sentiments with wearable art before. Her Nordic mittens and accessories, made from upcycled Norwegian sweaters,have been popular since they hit the shelves at Ingebretsen’s. Julie’s creative radar honed in on people’s desire for contemporary uses of classic Norwegian sweaters patterns. They also appealed to customers who were aware of the impact the fashion industry has on the environment; they appreciated the careful use of resources.

This latest offering  combines public health and humor. It is also a collaboration with Anna Bloomstrand, a fourth- generation family member to be part of the store. As the two worked to create a line of Nordic face masks, they thought “Uff-Da” was a natural choice. Anna designed the fabric and had it  printed locally. The test batch of a dozen masks sold quickly; clearly, they were right.

If “Uff Da” doesn’t express your current mood, try the Helm of Awe and see how you feel.


Along with the Uff Da, two other designs are also available: A Dala horse  print and a runic design.  All of the masks make wearing a face covering easy, even pleasant. Julie and her sewers spent time ensuring that the masks were comfortable and that they followed safety guidelines.  “We listened to feedback and repeatedly tweaked the design,” she says. So now, thanks to Julie, you can stay safe, be comfortable, and make a statement.



The masks available at the store, which is open with our current hours of  10 am to 3 pm.

You can also order on-line or by calling Ingebretsen’s at 612.729.9333.



Besides making Ingebretsen’s customers  safe and stylish, Julie is also involved in making 8,000 neck gaiters to be distributed by Support the Cities to people experiencing homelessness. To learn about this project, please watch the video below: