2020 – A Year to Start New Traditions

A holiday that centers around drinking hot drinks and reading all through the night exists?

Yes – and it’s called Jólabókaflóð which translates from Icelandic to Christmas Book Flood. The “flood” refers to the annual release of new books in Iceland that happens every year before Christmas. Iceland is known as one of the most literary countries in the world. 1 in 10 Icelanders will publish a book in their lifetime!

Artist and author of Fika, Anna Brones created this original papercut

In isolation, a lot of us are seeking new ways to connect with our loved ones. Technology is a great method but doesn’t always give the feeling of hygge (the Danish concept of coziness and comfort) that comes from being with others, especially during the holiday season. But new traditions can be made, and we can all find ways to celebrate safely this year.

During Jólabókaflóð, it is traditional to purchase a book for each of your family and friends to exchange on Christmas Eve. After gifts have been exchanged, the reading begins straightaway accompanied by hot chocolate or mulled wine and a roaring fire!

There are countless ways to stay connected and feel that sense of hygge. Reading can transport you into someone else’s life; baking bread from that sourdough starter someone gave you in April can be done solo or in a virtual cooking event; even just taking a moment of gratitude can elicit that warm feeling.

Ingebretsen’s carries books from Nordic and local authors alike as well as a great assortment of cookbooks! Stop in to see the selection and take home the perfect tomte or nisse to complete your holiday décor with a little mischief!

Browse through Ingebretsen’s selection of books here (if you’re looking for something Nordic or don’t have a free little library around to peruse)!


You can find more about the holiday here: https://jolabokaflod.org/